Recently in Strategy Category

Went to see John Kotter today down in London at the RGS. Absolutely superb speaker and story teller. His 8 step change model still makes a lot of sense, and step 4 is about communications. In fact almost the whole day was about communications, particularly communicating through deeds, stories and dramatic gestures. He talks about how seeing or hearing something compelling causes behaviour change through feeling differently about things, and that's a more deep routed change than that brought about by reading or hearing something and then analysing and "thinking" differently about things. Simple stuff, but an incredibly powerful speaker - and communicator.